Contact us
All Fields Are Required

    [bwsgooglecaptcha bwsgooglecaptcha-894]

    Follow us
    Call us
    (516) 331.1070
    0
    • No products in the cart.

    Glossary of Printing & Graphic Terms

    Glossary of Printing & Graphic Terms

    ABCDEFGHIJKLMNOPQRSTUVWXYZ

    A

    Accordion fold
    A bindery term for two or more parallel folds that result in a sheet that opens like an accordion

    Against the grain
    Perpendicular to the direction of the paper grain

    Aliasing
    A defect which occurs when a graphic file does not have enough resolution to reproduce image detail and causes visible jagged lines along the edges

    Anti-aliasing
    Technique of filling the edges of an object with pixels to eliminate jagged lines and make it appear smoother

    Aqueous Coating
    A fast-drying, water-based coating that is applied after printing that gives a glossy finish and protects the print’s surface

    Artwork
    In printing, this is the original copy which includes all text, graphics, photos and illustrations

    Scroll to top

    B

    Back up
    To print the reverse side of a sheet already printed on one side

    Bind
    To fasten sheets or sections into brochures or booklets with the use of wire, thread, glue, staples, etc

    Binding
    The process by which sheets are fastened together which include cutting, trimming, collating, perforating, and folding to form the finished product

    Bindery
    The department in a printing company where finishing work is done such as collating, folding and trimming of printed products

    Bitmap
    An image file format that refers to the rows and columns (map) of dots or pixels that form an image

    Bitmap Images
    Computerized image made up of a collection of dots or pixels; these images appear blocky when you zoom in; also known as raster images

    Blanket
    The thick rubber coated pad of a printing press that transfers ink from the plate to the sheet

    Bleed
    Printing that goes beyond the edge of the final trim size

    Blind embossing
    A technique in which a design is pressed into a sheet without ink or foil, creating a raised image

    Bond paper
    Durable and lightweight paper commonly used for letterheads and business stationery

    Border
    Margin or line between the image area and the edge of the paper

    Brightness
    The brilliance or reflective quality of paper affecting contrast in printing

    Bulk
    The thickness of paper relative to its weight

    Scroll to top

    C

    C1S
    Short for coating on one side of paper

    C2S
    Short for coating on both sides of paper

    Caliper
    Measurement of paper thickness expressed in thousandths of an inch

    Camera-ready copy
    Print ready layout of graphic and text

    Cast coated
    A type of coated paper with a high gloss enamel finish

    Chrome
    Color transparency

    Coated paper
    Paper with a thin surface coating of clay that produces a smooth finish

    Collate
    A finishing term for arranging pages or sheets in correct order before binding

    Color Balance
    Refers to the proper ratio of cyan, magenta, and yellow ink during printing to keep color consistency and produce the desired color of an image

    Color bar
    Strips of color used as a tool to check color accuracy and density

    Color correction
    Methods of adjusting and improving color qualities such as color balance, contrast, etc

    Color filter
    Filters used in color separation

    Color key
    A printer’s proof made from 4 acetate or transparent films of various colors, one sheet per process color, which when combined simulates the finished product

    Color matching system
    Color chart in an electronic system used to compare, measure or mix colors

    Color separations
    Preparing a full-color image for printing by separating it into the four basic process colors: cyan, magenta, yellow and black

    Color Sequence
    The order in which the four-color process inks are printed on the press

    Colorimeter
    A light sensitive device used for measuring color with an exact response similar to the human eye

    Comb bind
    A method of binding by inserting a plastic comb through holes along the side or edge of a stack of pages

    Composite film
    Combination of two or more images on one or more films

    Computer-to-Plate (CTP)
    A technology that enables transfer of digital data directly to a metal plate for printing, eliminating the use of conventional films

    Continuous-tone copy
    Illustrations and photographs that have a range of shades

    Contrast
    The range of difference between the darkest and lightest areas in an image

    Copy
    Any material (text or artwork) to be used in printing a piece

    Cover paper
    A heavyweight paper commonly used for covers of books, brochures, catalogs and folders

    Creep
    Creep is the shifting position of the page in a saddle-stitched bind. Creep moves the inside pages away from the spine.

    Crop
    To cut off sides or portions of an image

    Crop marks
    Lines at the edges of a sheet that show where the page will be trimmed

    Crossover
    Printing across the gutter or from one page to the facing page of a publication

    Cure
    The process of drying inks or coatings through chemical processes to develop strong adhesion

    Cyan
    Shade of blue; One of four basic ink colors used in 4 color printing process

    Scroll to top

    D

    Deboss
    To press an image below the surface of paper

    Densitometer
    An instrument used to measure the density of colored ink to determine consistency

    Density
    The degree of darkness of an image

    Diazo
    A light-sensitive coating used on plates in offset printing

    Die
    Metal plate cut for impressing a design or image on paper

    Die cutting
    A process of cutting paper in a shape or design using metal dies

    Direct Imaging
    A technology that eliminates the use of film plates by directly transferring the image from digital files to the press plates using a laser

    Direct Imaging Press (DI)
    An offset press where the plate is imaged directly on the press with laser

    Dot
    The individual element of a halftones; also referred to as a “pixel”

    Dot gain or spread
    The spread of ink on paper; occurrence when dots print larger than they were on the film

    Dots Per Inch (DPI)
    A measurement of resolution of a screen image or printed image defined by the number of dots that fit horizontally and vertically into one inch; The higher the DPI, the sharper the image

    Double burn
    Exposing a printing plate to multiple images

    Draw-down
    A method of applying a thin coating or ink on paper to roughly determine color

    Drop-out
    Parts of artwork that are not reproduced

    Dummy
    A preliminary layout of a copy showing the position and general style made to resemble the finished product

    Duotone
    A halftone image made up of two colors

    Duplexing
    The ability of a press to print on both sides of a sheet of paper

    Scroll to top

    E

    Encapsulated Postscript File (EPS)
    An Adobe graphic file format for high resolution images; it translates graphic and text into code that tells a printer to print in the highest resolution possible and also has low resolution view files for quick screen viewing.

    Emboss
    Technique of pressing an image into paper so that creating a raised image

    Emulsion
    Photosensitive sensitive coating on printing plates and film

    Scroll to top

    F

    Feeder
    Section of a printing press that separates the sheets and feeds them into position for printing

    Flood
    To cover a page completely with ink or varnish

    Flop
    The backside of an image

    Foil
    A thin metal applied to paper used in foil stamping and foil embossing

    Foil emboss
    To foil stamp or emboss an image on paper using a die

    Foil stamping
    Pressing a design or image on paper without ink using a foil and heated metal die

    Four color process
    The process of printing using the combination of four basic color inks (cyan, magenta, yellow and black) to produce a range of colors and create a color image

    Four over Four (4/4)
    A print job with four color printing on both sides of the paper

    Four over One (4/1)
    A print job with four color printing on the front side and one color (usually black) on the back side

    Four over Zero (4/0)
    A print job with four color printing on the front side and no printing on the back side

    Scroll to top

    G

    Gang
    Economical way of printing by printing multiple images on the same sheet using the maximum sheet size

    Ghosting
    A printing defect where a faint unwanted image appears on a page

    Gloss
    Shiny coating applied to paper

    Grain
    The direction in which the fibers of a paper lie

    Graphic Design
    The use of visual elements to express a message

    Grayscale
    An image made up of a range of shades of black and white

    Grippers
    The metal fingers on printing presses that hold the paper and controls it as it passes through the press

    Scroll to top

    H

    Halftone
    Pattern of dots within a fixed grid to reproduce a continuous-tone image

    Hard copy
    A document or data printed on paper

    Hickey
    A spot or imperfection on a printed page caused by dust, lint or dried ink

    Highlight
    The lightest part in an image

    House Sheet
    Paper kept in stock by a printer

    Scroll to top

    I

    Image area
    Portion of a page or paper that can be printed on

    Imposition
    Arranging printed pages correctly so they will fold in the proper sequence

    Impression
    The pressure of a printing press on paper; image caused by pressure of a press plate on paper

    Indicia
    Postal information preprinted on a mailing envelope or a piece in place of a stamp

    Ink fountain
    The container on a printing press that hold the ink

    Scroll to top

    J

    Scroll to top

    K

    Keyline
    An outline drawing to show the exact size and position of an artwork

    Scroll to top

    L

    Laid finish
    A pattern of parallel lines running across the grain, creating a ribbed and handmade effect

    Line copy
    High contrast copy made up of solids or lines which do not require a halftone screen; also called line art or line work

    Lines per inch (LPI)
    The number of lines of dots per inch in a halftone screen; the higher the LPI., the sharper the image

    Lithography
    A method of printing where plates are chemically treated so that the image area accepts ink and non-image areas repel ink.

    Scroll to top

    M

    Magenta
    Also known as process red; one of the 4 basic ink colors in process color printing; M in abbreviation CMYK

    Mask
    Blocking light from reaching parts of a printing plate, also called knockout

    Matte
    Dull non-glossy finish

    Micrometer
    Devise used to measure the thickness (caliper) of paper

    Middle tones
    The tones in a photograph between highlights and shadows; must be balanced for accurate reproduction

    Moire
    An undesirable screen pattern caused by incorrect screen angles

    Scroll to top

    N

    Negative
    A film in which the white areas of the original image appear black and the black areas appear white

    Scroll to top

    O

    Offset Lithography or Offset Printing
    A common printing process in which the image to be printed is transferred from a metal plate to a rubber blanket onto paper

    Offsetting
    Transfer of ink or impression from one page to the opposite page

    Opacity
    The property of paper that minimizes the show-through on a printed sheet

    Outline halftone
    A halftone image with the background removed to outline the main image

    Overrun
    Production of larger quantities than ordered

    Oversampling
    Scanning at more than the ideal sampling rate

    Scroll to top

    P

    Page count
    Total number of pages in a book or publication

    Pantone Matching Systems (PMS)
    The standard color-matching system used by printers and graphic designers

    Perfect Bind
    A binding technique in which pages are collated into a single sheet and then glued together and attached to the cover with an adhesive

    Perfecting press
    A printing press that prints both sides of a sheet at the same time

    Perforation
    Process of making holes or a series of cuts to make tearing or folding easy

    Pica
    A printer’s measure of type; One pica is 1/6 of an inch

    Plate
    A flat sheet of metal on which an image is reproduced using a printing press

    PostScript
    A page description language developed by Adobe Systems that tells a printer how an image is to be printed

    Press Layout
    See Ruleup

    Pressure-sensitive paper
    Paper material with a self sticking adhesive protected by a backing sheet, usually used for labels and stickers

    Paper Type
    The paper or material to be printed on

    Process colors
    The four basic colors used in printing to simulate full spectrum color – Cyan (blue), magenta (process red), yellow (process yellow), black (process black)

    Scroll to top

    Q

    Scroll to top

    R

    Raster
    To render an image, pixel by pixel, vertically and horizontally

    Raster image
    See bitmap image

    Raster Image Processor (RIP)
    A device that translates data into dots or pixels

    Ream
    A quantity of paper equivalent to 500 sheets

    Resolution
    Refers to the number of pixels an image expressed in pixels per inch (ppi) or dots per inch (dpi); the higher the number, the sharper the image

    RGB
    Refers to red, green, blue – the additive primary colors used for color video display as on a computer screen

    Rich Black
    A darker and deeper black color created by combining other ink colors with black ink. The values to create Rich Black is usually 40% Cyan, 30% Magenta, 30% Yellow, 100% Black

    Ruleup
    A map or drawing showing how a printing job must be imposed with a specific press and sheet size; also called Press Layout

    Scroll to top

    S

    Saddle stitch
    A method of binding using staples in the seam or spine of a book or booklet where it folds

    Scanner
    An instrument used to make color separations; also an instrument to scan images or photos in desktop publishing

    Score
    A mark or crease pressed on paper to make folding easier

    Scoring
    The process of pressing a sheet of paper to create a groove or line for folding

    Screen angles
    The angles at which halftone screens are positioned to avoid unwanted patterns

    Self-cover
    The paper used as cover is the same as that used in the inside pages

    Shadow
    The darkest areas of a photograph or image

    Side stitch
    To bind by stapling sheets along one side of a sheet

    Signature
    Term for a printed sheet after folding

    Specifications
    A precise description of features of a print order such as paper type and quantity

    Spine
    The back edge of a bound book or publication that connects the 2 covers

    Split Run
    Printing of a book or booklet that has copies bound in different ways

    Spoilage
    Planned paper waste

    Spot varnish
    Varnishing a specific part of a sheet

    Stamping
    Pressing a design or image onto paper with a metal die

    Step-and-repeat
    Technique of repeatedly exposing the same image on the plate in different places

    Stripping
    The process of positioning film negatives for plate making

    Substrate
    Any surface or material on which printing is done

    Scroll to top

    T

    Tagged Image File Format (.TIFF)
    A standard graphic image file format often used for storing high resolution images that can easily handle up to 24 bits of photographic image color

    Tint
    A mixture of a hue with white

    Tissue overlay
    A thin transparent paper placed over artwork for protection and may be used for marking printer instructions

    Trapping
    Printing of one ink over the other to prevent gaps from appearing

    Tree-free
    Refers to pulp or paper made without cutting down trees; paper made from cotton, or hemp or other resources

    Trim marks
    Marks on a printed sheet that show where to cut or trim the page

    Trim size
    The final size of a printed image after trimming

    Typesetting
    To arrange or layout artwork and text for printing

    Scroll to top

    U

    Uncoated
    Paper with no treatment or coating on the surface

    Under-run
    Production of fewer copies than ordered by customer

    Up
    Printing multiple copies of the same on the same sheet

    UV coating
    Liquid glossy coating applied to paper’s surface and cured with ultraviolet light

    Scroll to top

    V

    Varnish
    A clear liquid coating applied to printed sheet for protection and shine

    Vignette
    A halftone or image with whose background gradually fades to white

    Vector Images
    Images made up of solids, lines and curves that can be scaled or edited without affecting image resolution

    Scroll to top

    W

    Washup
    Process of cleaning the parts of a printing press (rollers, plate, blanket, etc) so that a different ink can be applied

    Waste
    Planned spoilage

    Watermark
    A distinctive design created in paper during manufacturing that is visible when the paper is held up to the light

    Web
    The roll of printing paper used in web or rotary printing

    Web press
    A high speed printing press that print on a continuous roll of paper or web rather than on individual sheets

    Wire O
    A method of binding using double loops of wire through a hole

    With the grain
    Folding or feeding paper into the press parallel to the paper’s grain or fiber

    Work and tumble
    Printing the second side of a sheet by turning the sheet over from the gripper to the tail utilizing the same side guides and plate

    Wove paper
    A paper having a uniform unlined surface and a smooth finish

    Scroll to top

    X

    Scroll to top

    Y

    Scroll to top

    Z

    Scroll to top

    Save & Share Cart
    Your Shopping Cart will be saved and you'll be given a link. You, or anyone with the link, can use it to retrieve your Cart at any time.
    Back Save & Share Cart
    Your Shopping Cart will be saved with Product pictures and information, and Cart Totals. Then send it to yourself, or a friend, with a link to retrieve it at any time.
    Your cart email sent successfully :)